Black Sheep
Privacy Policy

https://www.blacksheepsocial.co.uk/ is provided by Black Sheep Social. We are the controller of personal data obtained via our website, meaning we are the business legally responsible for deciding how and for what purposes it is used.

We take your privacy very seriously. Please read this privacy carefully as it contains important information on who we are and how and why we collect, store, use and share any information relating to you (your personal data) in connection with your use of our website. It also explains your rights in relation to your personal data and how to contact us or a relevant regulator in the event you have a complaint.

We collect, use and are responsible for certain personal data about you. When we do so we are subject to the UK General Data Protection Regulation (UK GDPR).

This privacy policy is divided into the following sections:

What this policy applies to
Personal data we collect about you
How your personal data is collected
How and why, we use your personal data
Marketing
Who we share your personal data with
How long your personal data will be kept
Transferring your personal data out of the UK
Your rights
Keeping your personal data secure
How to complain
Changes to this privacy policy
How to contact us

What this policy applies to

This privacy policy relates to your use of our website only.

Personal data we collect about you

The personal data we collect about you depends on the particular activities carried out through our website. We will collect and use the following personal data about you:

your name, address and contact information, including email address and telephone number and company details (if applicable)
location data, if you choose to give this to us
your billing information, transaction and payment card or other payment method information
bank account and payment details
details of any information, feedback or other matters you give to us by phone, email, or via social media
your account details, such as username and login details
your activities on, and use of, our website
your professional online presence, e.g. LinkedIn, Instagram, Facebook, and Google profiles, for example.
information about the services we provide to you
your contact history, purchase history and saved items
information about how you use our website and technology systems.

You must provide this personal data in order to use our website and the services on it unless we tell you that you have a choice.

How your personal data is collected

We collect personal data from you:

directly, when you enter or send us information, such as when you contact us (including via email), send us feedback, purchase products or services via our website, and
indirectly, such as your browsing activity while on our website; we will usually collect information indirectly using the technologies explained in our cookie policy.

How and why, we use your personal data

Under data protection law, we can only use your personal data if we have a proper reason, e.g.:

where you have given consent
to comply with our legal and regulatory obligations
for the performance of a contract with you or to take steps at your request before entering into a contract, or
for our legitimate interests or those of a third party

A legitimate interest is when we have a business or commercial reason to use your personal data, so long as this is not overridden by your own rights and interests. We will carry out an assessment when relying on legitimate interests, to balance our interests against your own. You can obtain details of this assessment by contacting us (see ‘How to contact us’ below).

For explanations of what we use your personal data for and why, see table 1*.

Marketing

We will use your personal data to send you updates by email, SMS, WhatsApp and telephone about our products and/ or services, including exclusive offers, promotions or new products and/ or services.

We have a legitimate interest in using your personal data for marketing purposes (see above ‘How and why we use your personal data’). This means we do not need your consent to send you marketing information. If we change our marketing approach in the future so that consent is needed, we will ask for this separately and clearly.

You have the right to opt out of receiving marketing communications at any time by:

contacting us at info@blacksheepsocial.co.uk for marketing opt-out

We may ask you to confirm or update your marketing preferences if you ask us to provide further products and/ or services in the future, or if there are changes in the law, regulation, or the structure of our business.

We will always treat your personal data with the utmost respect and never sell or share it for marketing purposes.

For more information on your right to object at any time to your personal data being used for marketing purposes, see ‘Your rights’ below.

Who we share your personal data with

We routinely share personal data with:

third parties we use to help deliver our products and/ or services to you, e.g. payment service providers.
other third parties we use to help us run our business, e.g. marketing agencies or website hosts and website analytics providers
our banks

We only allow those organisations to handle your personal data if we are satisfied, they take appropriate measures to protect your personal data. We also impose contractual obligations on them to ensure they can only use your personal data to provide services to us and to you.

We or the third parties mentioned above occasionally also share personal data with:

our and their professional advisors (such as lawyers and other advisors), in which case the recipient of the information will be bound by confidentiality obligations
law enforcement agencies, courts, tribunals and regulatory bodies to comply with our legal and regulatory obligations
other parties that have or may acquire control or ownership of our business (and our or their professional advisers) in connection with a restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency—usually, information will be anonymised, but this may not always be possible. The recipient of any of your personal data will be bound by confidentiality obligations

We will use your personal data to provide you with the products and services you have requested.

We may also share your business information, including, name, address and contact details with Google, Facebook, Instagram, TikTok, Instagram, LinkedIn, and Later and other relevant business websites to serve your advertisements and help promote your business to your target audience and drive potential customers to your own website.

In addition to serving your advertisements on Google and Facebook, we will also share your business information so that they can perform ad measurement services on our behalf, and we obtain consent for such sharing and use as is legally required. These services allow us to measure online conversions driven by Google ads using our lead data. The data will be used to match customers to Google accounts and report the online conversions driven by Google ad interactions.

Google is committed to protecting the confidentiality and security of the data which is shared. You can read more about how Google uses enhanced conversion data.

How long your personal data will be kept

We will not keep your personal data for longer than we need it for the purpose for which it is used i.e. to provide the products and/ or services to you. If you stop using our products and/ or services, we will delete or anonymise your account data after seven years.

Your rights

You generally have the following rights, which you can usually exercise free of charge:

*See table 2.

For further information on each of those rights, including the circumstances in which they do and do not apply, please contact us (see ‘How to contact us’ below). You may also find it helpful to refer to the guidance from the UK’s Information Commissioner on your rights under the UK GDPR.

If you would like to exercise any of those rights, please email, call or write to us—see below: ‘How to contact us’. When contacting us please:

provide enough information to identify yourself (e.g. your full name, address and company name) and any additional identity information we may reasonably request from you, and
let us know which right(s) you want to exercise and the information to which your request relates.

Keeping your personal data secure

We have appropriate security measures to prevent personal data from being accidentally lost or used or accessed unlawfully. We limit access to your personal data to those who have a genuine need to access it.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

If you want detailed information from, Get Safe Online on how to protect your personal data and other information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.

How to complain

Please contact us if you have any queries or concerns about our use of your personal data (see below ‘How to contact us’). We hope we will be able to resolve any issues you may have.

You also have the right to lodge a complaint with the Information Commissioner in the UK. The UK’s Information Commissioner may be contacted using the details at https://ico.org.uk/make-a-complaint or by telephone: 0303 123 1113.

Changes to this privacy policy

We may change this privacy policy from time to time—when we make significant changes, we will take steps to inform you, for example via email.

How to contact us

You can contact us by post, email or telephone if you have any questions about this privacy policy or the information we hold about you, to exercise a right under data protection law or to make a complaint.

Our contact details are shown below:

Our contact details

Email - info@blacksheepsocial.co.uk

Telephone - 07715818466

Writing -19 St Georges Croft, Bridlington, YO16 7RW

This Privacy Policy was last updated on 24.10.2024